Video can do amazing things for your business and client interaction. You may even click the Discover Video above just to see what it is. According to Forbes .com, “Video Viewers retain 95% of information when they watch a video as compared to 10% when reading it in the text. “ It gets even better than that; “The increase in click-through rate with video is as high as 96%, and videos are shared 1200% more times than links and text combined”

That’s some big numbers. Wouldn’t you like that 95 % of remembering info be to be the number of your office for that cute little bungalow you’ve had for sale for the last month. 

1) Drone footage sells your listing.

When Rob Maxwell wanted to sell a house he had listed in central Phoenix, he arranged for a drone videographer to shoot aerial video to attract attention and give his listing a wow factor. Rob is a young realtor with American Realty Brokers, in Phoenix Arizona. He was representing a beautiful 3 bedroom, 2 1/2 bath home in central Phoenix at a really good price. But here is the problem, in Phoenix, there hundreds of young realtors representing a beautiful 3 bedroom, 2 1/2 bath home in central Phoenix at a really good price. He needed an edge and decided that an aerial view ( drone video) of this property would show off how different and special his listing was as compared to every other beautiful 3 bedrooms, 2 1/2 bath home in central Phoenix at a really good price.( link to footage or QR code) His drone video helped sell this 3 bedroom in record time.

“Social video generates 1200% more shares than text and images combined.”Word Stream, 37 Staggering Video Marketing Statistics for 2018 

2) Social media

Social media clips can be used to educate your potential buyers and sellers to terms, methods, and or special features or benefits your Real Estate Office brings to the table. It can also show off your business relationships, products, and co-workers.

I don’t know about you, but all the terms that get thrown around by realtors can confuse the heck out of a potential buyer. The reason buyers go to a Professional Realtor is to help us understand what these specialized terms mean. I have no idea why you have closing costs. Educating your client instills a level of trust and a feeling like you are in the club with your realtor.

How Video Can Help You Build Relationships and Trust With Your Customers

3) Meet your realtor.

Many realty sites include a picture of their realtors. But this isn’t the kind of relationship where swipe right will do.  There is a special and intimate bond, that forms between client and realtor.  Your realtor sometimes knows more about you than your mother.  A client needs to be able to build trust between themselves and the realtor. After all,  this is the person, who will guide their client through one of the most important and expensive decisions of their lives, buying a house.  A video introduction can start this most important relationship off on the right foot by creating a deep and emotional bond.  ( Janice)

My mother died some years back, and I ended up with an extra house. Generally a valuable asset, but it was at the beginning of the real estate bubble explosion in 2008. Keeping a house from falling apart for years while waiting for the market to come back is an expensive process. My realtor, Janice DeLong of the DeLong Group in Scottsdale, held my hand while skillfully navigating between my mother’s death, and selling a house in a dead market for top dollar. Your relationship with your realtor is a very special and intimate. Janice got to know everything about me from my preference of not making phone calls to my financial state. Like a spouse, you have to find the right fit or disaster is just around the corner.